BE BULL’D

Second Chance Rescue NYC is an animal rescue center that not only houses but rehabilitates neglected animals. I wanted to support their cause by raising local awareness about the shelter and blowing away the negative stigma against the pitbull, a staple breed of the shelter. The campaign aimed towards the NYC audience by attributing positive traits of the pitbull with similar traits held by the hustling New Yorker.

Student Work | Shillington NYC | April 2019